I'm Luke. I've been cutting hair for about 13 years, and for most of them I got the heads nobody else wanted. I taught myself to cut in high school, learned the craft properly under a master in São Paulo, worked with artists at a salon in New York City, and spent five years managing an 80-acre horse farm in Virginia doing house-call cuts for anyone who'd sit still.

You learn a lot about product when you're the last stop. Thick, coarse, curly, cowlicks on top of cowlicks. Nothing on the shelf was made for that hair. It either greased out by lunch or dried into a shell you could knock on for good luck. More than once I buzzed my own hair off because nothing worked.

So I started mixing my own. It took over a year of bad batches before I had something I'd put in a client's hair. This is that. I still make every tin myself in Orange County. Nobody's running this out of a warehouse.